Exchange Lab: TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab's Dobson Says

COLOGNE - It's been a long, slow time coming - but now traditional TV is about to undergo a big disruption that it must respond to quickly, says a veteran ad man from the BBC's commercial arm who now runs an ad-tech outfit. Whilst music and then newspapers were buffeted by digital winds of change, ye olde TV [...]