Evenium Blog How to Create Personalized Experiences Before, During and After an Event

Amazon was an early pioneer. Now brands like Netflix, Stitch Fix, Spotify, Pandora, Coca-Cola, Starbucks and many others have embraced the idea to great success. Whether it's quickly finding the right product in Amazon's endless marketplace, discovering the next binge-worthy show or playlist, or sharing a custom Coke with a friend, of course, we're talking about the trend of personalization. Driven in large part by the personalized experiences delivered by these companies, many consumers expect the same kind of tailored encounters across any brand interaction - including event experiences. New research shows 63 percent of consumers expect personalization as a standard of service. But many brands aren't keeping pace with personalization expectations. Consumers are frustrated when: Brands send an offer for a recently purchased item (34 percent) Send offers that aren't relevant (33 percent) A brand fails to recognize them..The post How to Create Personalized Experiences Before, During and After an Event appeared first on Evenium Blog.