The profitability of your DC rapid-charging site depends largely on its location, which covers factors from quality of the land, leasing regulations and zoning permits, to the location's proximity to customers and to a grid connection, competition in the area, and its potential for future expansion. The right location differs depending on the investor's budget, the type of charging behaviour being targeted (en-route versus destination), and the customer's needs. However, example characteristics of a potentially profitable DC rapid-charging location include: The population living nearby (or commuting through) are on average young, highly educated, and in full-time employment EV adoption in the area is already high The location is either attached to a popular destination/destination business, or to a high-traffic transportation corridor, such as a major motorways There is minimal direct competition to a DC rapid-charging offering in the area The location requires minimal landscaping to prepare it for installation (i.e., the ground is not unstable or prone to flooding) The site is accessible to customers, staff, and engineers There is room for future expansion on-site, to cope with the growing demand for EVs and rapid-charging infrastructure Projected costs for the DC rapid-charging installation are not so high that the investor won't be able to see an ROI in a manageable lead time