Source: Global Travel Media

European Tour: Golf's 'Global Tour' Unveils New Identity

The European Tour has launched a creative new brand strategy, with the aim of broadening the Tour's appeal to new and existing fans and commercial partners. Keith Pelley, Chief Executive of the European Tour. Golf's self-proclaimed 'Global Tour' has unveiled its new identity, which includes a modern logo alongside a new website and App, all [...]

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The PGA European Tour is a golfer-controlled organisation whose primary purpose is to maximise the income of tournament golfers. Read more