Euclid, Inc: Predictive analytics comes to physical store visits

Predictive analytics is a buzzword being thrown around a lot these days. However, Euclid is actually doing something useful for retailers with predictive data on physical store visitation. The company is capturing real-world store shopping patterns at scale and using machine learning to help retailers understand how often different groups of customers return. That, in turn, potentially enables them to do a better job engaging customers with segmented messaging. Last week, Euclid releas[...]