Engine Shop: GroupM Divests IEG, Which Is Acquired By Engine Shop

In what likely is the first in an array of divestitures, WPP this morning announced that it has sold sponsorship marketing database, publisher and consultant IEG and its related properties to sports and entertainment marketing agency Engine Shop. Terms of the deal were not disclosed, but WPP originally acquired IEG in 2006 and integrated it into its GroupM division and created the ESP entertainment and sports marketing practice at that time.