It's easy to understand that people give for emotional reasons. Personal involvement with a cause, deep commitment to the mission, desire to help others and hope to change or improve something are all basic emotions that move people to be generous with their time, talent and treasure.So why do we feel compelled to try to make the case for support a rationalization? "We are more cost effective. We can multiple your gifts dramatically. We have the expertise to address the issue. We k [...]
