Ember Studio Blog Rebranding weed - Evolving the cannabis brand

The legal marijuana business is being called the fastest growing industry in the U.S. According to the Huffington Post, "marijuana could become larger than the organic food industry." The potential for growth as a mainstream consumer product is unprecedented. Marijuana already has a huge following and eager customer base. It's just been illegal for recreational use until recently, so the ability to profit from the sale of marijuana has been limited to medical use distribution or illegal recreational sales. With the legalization of marijuana for recreational use in 4 states, with more likely being added to that list soon, out of literally nowhere a new commercial market has erupted. There hasn't been a product made available in the US like this in recent memory, with this kind of immediate demand and immeasurable growth potential. It's not all good news, though. While legal cannabis is growing rapidly as a mainstream product, marketing and branding are lagging behind, clinging to old notions of what marijuana products looks like. The old standard imagery of the dark green pot leaf over a Bob Marley-inspired background design still dominate the landscape of the weed business. The stigma of the stoner remains. And media (like the article mentioned above) still [...]The post Rebranding weed - Evolving the cannabis brand appeared first on Ember Studio.