REDWOOD CITY, CA--(Marketwired - Sep 3, 2014) - �Sumo Logic, the next generation machine data intelligence company, today announced it has joined the Entertainment Merchants Association (EMA) to share best practices and discuss the business implications of machine data analytics within the entertainment industry. Sumo Logic's patented LogReduceT and Anomaly Detection technologies have helped companies such as Netflix, Scripps Networks, GREE and SuperCell in providing real-time insights that ensure their IT infrastructures continue to deliver high-quality content to subscribers and other end users. EMA is the not-for-profit international trade association dedicated to advancing the interests of the $40 billion home entertainment industry.