Elixir Blog Riding the Automation Wave - How Customer Demand is Driving the Healthcare Payer Mindset

Changing consumer expectations in healthcare is placing a premium on the customer experience. According to a recent survey, 63% of payers said that customer demand for a retail experience and the growing popularity of high-deductible plans were driving their adoption of a customer-centric strategy and 70% said that building long-term customer relationships was the principle driver for building out member engagement capabilities.