Elevation Advertising Blog Using visual analytics to spotlight brand awareness online

According to a survey conducted by the MIT Sloan Management Review, 58 percent of marketers felt increasing pressure from their senior management to use analytics to make better decisions about their programs.Yet, many marketers are typically grading their teams and programs on the volume of activity rather than the quality of outcome. If they are measuring performance, they are doing it primarily in silos around execution channels rather than holistically around buyers and their journey. In fact, in a study conducted by Econsultancy and Adobe, nearly three-quarters of respondents reported not having a solid data-driven marketing strategy in place.