Element Three Blog Beyond the Buyer's Journey: How OEMs Build Communication Ecosystems That Drive Dealer Success and Customer Loyalty

Manufacturers often view marketing as the "announcement team" - brought in to promote a new product launch but too often absent from the rest of the customer relationship. This creates a fragmented customer experience where OEMs generate initial interest (a lead) but then hand off relationships entirely to dealers, missing critical opportunities to drive long-term [...]The post Beyond the Buyer's Journey: How OEMs Build Communication Ecosystems That Drive Dealer Success and Customer Loyalty appeared first on Element Three.