In B2B sales, reaching the right person is key. Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. The people who make decisions in companies hold the authority to purchase and set the company's strategic course. If you reach these key players, your conversion rates and overall sales success improve dramatically. Knowing who the decision makers are and how to find them is essential for any strong B2B sales strategy. Want...Read More Read More