Prospering online is the goal of every business owner who opens a website for products or services. If you're looking to enhance your book of business and drive sales, then ask yourself the following questions: 1. Are You Using Influencers? Influencers are essentially paid advertisers who will partner with you to help drive traffic (and ultimately sales) to your website. This is one of the most common marketing tactics today, especially with instagram. To do this, companies approach high-profile individuals (who have a lot of followers) and ask them to put a promotional post on their social media for compensation. With that, the influencer's fan base will see the company name and be more aware of the brand and what they offer. In some cases, this can even drive sales if the influencer is offering a coupon code or other type of discount. 2. Have You Used Paid Ads? Paid ads on social media are excellent ways of driving more business to your website. After all, millions of people use social media on a daily basis, even if just for a few minutes. If your ad is on a relevant user's page, they will see it even if they don't click on it. However, if you word your ad and have it targeted to the right crowd, then chances of them clicking are actually quite high. 3. Are You Using Chat On Your Site If your target customer has a question they need to ask, then chat can help make sure that sale goes through. Even if you don't have a live person there to help, you may want to invest in artificial intelligence such as chat robots that can answer questions for you.
