Earlier this year, I had the opportunity to share my insights with the audience at the 2012 Master Data Management and Data Governance Summit in Sydney. Since presenting on Journey to a Single View of Master Data - In Search of the Holy Grail, a number of participants have asked if I could summarise the key points highlighted in the presentation - I hope you'll find them useful.As the topic heading suggests, multi domain MDM is much like the fabled quest for the Holy Grail. Indeed, when we did a quick show of hands, it highlighted that less than 4% of the room had committed to take the journey.This begs the question - why take the quest at all? Well, there are a few key reasons:Research suggests that organisations with formal MDM programs in place grew organic revenues by 45% more than their non-MDM enabled counterpartsUnsurprisingly, Gartner forecasts MDM investment to be $2.9bn by 2014.There are challenges and for some, this will require a leap of faith but there are things you can do to reduce your risks:MDM implementation must be driven by the business and IT enabledMDM is neither a project, nor a discipline - It is a programDon't attempt to implement it all in one goDon't assume one size fits allDon't attempt to do it on your ownIt might seem like a gruelling journey, but unlike the quest for the Holy Grail, with the right support, this is achievable. Significant competitive advantage is attainable. Tap into our knowledge to start your journey to the Holy Grail.