EBSCO Media: EBSCO-led app claims to keep viewers' attention to an advertisement for 60 seconds

A Birmingham company has unveiled an app that is designed to keep the undivided attention of viewers for a 60-second advertisement. Reveal by EM, an augmented reality app, was developed by a team led by EBSCO and says it can get viewers to, for instance, watch highlight reels for a favorite sports player just by hovering your phone over his statistics or view a movie trailer by aiming a camera at a poster. EBSCO Media Director of Marketing Nathan Crocker said use of the Reveal app does what no…