EBQ Blog Cross-sell vs Upsell in SaaS: 5 Proven Tactics and More

This post was originally published in March 2023 and has been updated for accuracy and comprehensiveness. Acquiring a new customer as a SaaS business is expensive; on average, you’re looking at a $707 customer acquisition cost (CAC). That’s why upselling and cross-selling are important: They help future-proof your organization by digging deeper into your current […] The post Cross-sell vs Upsell in SaaS: 5 Proven Tactics and More appeared first on EBQ.