Eboost Blog Unlock Maximum ROI: Conversion Value Bidding Strategies for Ads

Do you ever feel like your online ads are spinning their wheels? While you might be generating conversions, are they translating into real sales and revenue? The truth is, that not all conversions are created equal. Focusing solely on the number of conversions can paint an inaccurate picture of your advertising effectiveness. This is where conversion value bidding comes in as a game-changer. By assigning a value to each conversion based on its contribution to sales, you gain a deeper understanding of which conversions truly drive your business forward.