Eboost Blog Overcoming Common Challenges in Google Analytics 4

As a marketing leader, you’re likely aware of integrating Google Analytics 4 (GA4) and Customer Relationship Management (CRM) data to gain a unified view of customer behavior and drive business growth. However, implementing this integration can be more complex than initially anticipated. In this article, I’ll share three key challenges I’ve encountered while integrating GA4 and CRM data in B2B, education, and real estate industries, where offline purchases are common. By understanding these common pitfalls, you’ll be better equipped to overcome them and achieve successful data integration and full-funnel marketing optimization.