There are many components to brand identity. Most small business address the more obvious ones such as distributing approved versions of company letterhead, setting approved fonts, or creating document templates. But there are more complicated aspects to document creation that standard templates can't help. How the page is laid out when new content is added, limitations on how content will appear when placed in the margin, or how employees add objects like tables and charts. For these challenges Microsoft Office provides a feature that can keep even newly created documents looking similar those already created.