e-Zest Blog Elevating Product Engineering with AI and ML

As technology evolves and customer choices broaden, there is an increasing expectation for companies to not only deliver quality products but also provide a seamless and personalized experience. Product managers across the globe are now, therefore, becoming more focused on bringing products to the market that truly resonate with their target customers and address their needs. The integration of Artificial Intelligence (AI) and Machine Learning (ML) in Product Engineering is transforming the established standards of development, design, and user engagement, revolutionizing the way products are conceived, designed, and brought to market. As per reports, companies globally have observed a 45% reduction in Product Development times by integrating AL and ML with their existing systems.