E M Blog Magical Invisible Perfumes…and Us

Perfume has been a very important part of fashion for centuries - if you don't believe it, just take a look at how many major fashion brands have their own fragrance, and the millions spent every year on perfume and fragrance... Wearing a fragrance adds another dimension to an outfit, appeals to yet another sense: the sense of smell. Whereas color and shape appeal to our visual sense, texture appeals to our sense of touch, and the soft rustle of taffeta or click of heels appeals to our sense of hearing, ...