Personalization is no longer a recommendation for marketers today-it's a necessity in order to achieve success. In a sea of generic messages to customers, email marketers must create highly tailored email campaigns that resonate with individual customers while maintaining efficiency, brand consistency, and scalability. Scalability Challenges: Start By Building a Robust Foundation Maintaining quality at [...]The post The Marketing Managers' Toolkit: Scaling Personalized Email Campaigns appeared first on Dyspatch.
