SMS is a highly versatile communication channel that is not only a successful channel on its own but is easy to mix and has become an essential part of effective multi-channel marketing. The choice of marketing channels is critical to a successful l campaign and integrating your marketing efforts can help improve your campaigns, delivering better results for your business.Multichannel marketing provides brands with more than one way to get profitable results, providing a range of options to deliver a prescribed customer journey. Here are some of the ways you can do this:
