Press Release: Dynamo PR : Dynamo PR Launches New Division

Dynamo PR launched a new team focusing on wearable technology and smart home technology, after securing NYC based Bluesmart, the world's first smart, connected suitcase.The new Wearable Tech and Smart Home PR division will be headed by Ellen Powell-Chandler, who most recently worked at Burson-Marsteller.The team will focus on the latest connected consumer technology products and launches from around the world.New companies have already signed up to the division, as well as existing accounts from Digitsole, the first interactive insole that combines the functions of a smart watch with heating capabilities, and LightFreq, the lightbulb with a built-in speaker.The team has helped Bluesmart raise over $1M on crowd-funding site Indiegogo - making it one of the top 25 most funded campaigns on the platform since its launch.Ellen Powell-Chandler explains: "Our homes and lives are becoming more connected. Different industries, whether it is technology, design or fashion, are battling to help us live and work smarter. Consumers are increasingly wearing fitness trackers and expecting their smartphone to be able to control their home. As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives."Gorkana keeps you up to date on the latest changes in the PR and journalist community. Please email us if you would like to subscribe to our Gorkana public relations alerts and/or journalist alerts. Follow Gorkana on Twitter.