Social media and content marketing are two important channels that have reinvented the way brands think about international marketing. Thanks to the rise of social and content marketing, businesses can now easily interact with prospects all over the world.The development of the social platform has been an overwhelmingly positive one for companies looking to take their brand global, but it has also created a lot of competition. Here are some points to keep in mind for brands and agencies that are looking to use social media to successfully connect to customers around the world.