Dunlap Marketing Blog Why is Cold Calling Important in 2024?

Cold calling has a very specific purpose:  Human-to-human interaction with your prospects. Often, this purpose is forgotten – not because it’s unimportant, but because most sales people do not enjoy it. As a matter of fact, business-to-business telemarketing and cold calling in 2024 remains an important discipline that needs to be applied to any sales […] The post Why is Cold Calling Important in 2024? appeared first on Dunlap Marketing.