Professional and modern in its presentation, the finished stand was imposing, bold and striking in architectural form. With sympathetic use of new brand tones and sleek material finishes, the curved form reflected the Hill-Rom pill-shaped icon. The over arching objective of multiple brand and product cohesion was addressed with connectivity to all brands through the Hill-Rom Total Room Solution ."DSA met and exceeded our brief in a number of ways. Our stand was well received, internally as well as externally, helping us maintain our profile in the market place and increase our brand presence. The stand provided a welcoming environment to meet with visitors and demonstrate and raise awareness of our products and solutions. Our objective to present all the Hill-Rom brands under one unified umbrella was achieved. The team from DSA were also great to work with during the preparation and build-up of MEDICA."Marketing Communications Director, Hill-RomCast: DSATags: exhibition, exhibition stand, medica and event