Dsa Blog Why using multiple creative agencies at events spells trouble

A marketing agency for every speciality62% of marketing managers say that events and experiential is their marketing spend priority in 2016. Events constitute a large proportion of the annual marketing budget, and require specialist knowledge and experience; it's no wonder that many brands will enlist external expertise and resource in the shape of agencies to help them deliver. It used to be the case that brands engaged the bare minimum of external resource, but as different media channels have evolved, two things have happened:Brands naturally wanted the best agency in its class, be that event, PR, design or digital.Agencies had a tendency to stay within their area of speciality. So for a large event, it wasn't unusual to see brands engaging with multiple agencies for their stand design, graphic design, social media and PR, digital marketing for a single event. so what was the impact?