Dsa Blog Plan the perfect meeting with your prospect

As sales professionals, we are all aware of the basic preparation required when meeting with a new prospect. Online research is the obvious first port of call, reviewing their website and connecting with key contacts on social media whilst leveraging data from your CRM. But while this is a great starting point, it's not always enough to get you over the line. Qualifying a prospect is probably one of the most important elements of selling if you are a small business. The time you can save by not trying to sell to prospects who ultimately never would have bought anyhow is invaluable, as well as the mental advantage that can be gained by being able to focus only on the right sales opportunities. This meeting is your opportunity to demonstrate a deeper layer of knowledge and insight which will add value to your prospect's business.So what does the perfect meeting with a sales opportunity look like? I have compiled a number of best practices to aid you in turning your next meeting into a stronger, longer-term relationship with your prospect.