When optimising your website for search engines, you can be forgiven for expanding your sights too early and forgetting the most important place to be top of the table – in your own city. When you first start with SEO, you immediately think about the global reach of search engines and become too focused on the big picture, missing out on ranking locally. With that in mind, I’m going to break down the top tips for local SEO so you can implement right away and get your website on the right track.