DRMetrix Blog DRMetrix - 2025 Projections for Performance Based Television Industry (14 week study)

Understanding 2025 TV Projections for Advertiser Types - 14-Week Update Introduction This study aims to track year-over-year (YoY) performance and project full-year 2025 airings across four key direct response advertiser types: Short Form Products, Lead Generation, Brand/DR, and Long Form (28.5m). Building upon our prior research based on 4-week and 10-week actuals, this update incorporates [...]The post DRMetrix - 2025 Projections for Performance Based Television Industry (14 week study) appeared first on DRMetrix.