“A disruption isn’t an improvement or advancement, but a radically different approach to a consumer need.” – Female, 22-35 We can all think of some buzzwords we use without even thinking, whether we’re rattling them off during meetings or chatting with a colleague over lunch. Sometimes we use them and hear them so much they […]
The post Decoding Disruption: A New Research Series from 20|20 Research appeared first on .
