DoorDash: DoorDash Just Bought The Ad Business It Couldn't Build For Itself

Last week, the news became official: DoorDash acquired Instacart for $17 billion. Earlier in the week, when the deal was still a well-sourced rumor, Needham, an investment bank, put out a note regarding the deal. Needham's working theory was that the deal is about combining the two advertising businesses. Everything else is logistics. So what [...]The post DoorDash Just Bought The Ad Business It Couldn't Build For Itself appeared first on AdExchanger.