Dms Cg: Brands to benefit from generating leads in a brand safe environment

At a time when regional businesses are increasing their focus on both digital media and performance campaigns, Digital Media Services (DMS), the digital arm of Choueiri Group has launched its all-new "Lead Collection Solution". Elaborating on the Solution's uniqueness, DMS' Chief Operating Officer Michel Malkoun stated that "With marketing dollars shifting towards lower funnel approaches [...]