DMN3 Blog Use A/B Testing To Improve Lead Generation

It's sad but true: no online marketing campaign is perfect. No matter how finely you tune your website, landing pages and calls to action (CTA), no campaign will ever deliver a 100% conversion rate.However, all hope is not lost.Thanks to a useful process known as A/B testing or split testing, you can get a better grasp on what works for your target demographic.