DMA Institute Blog DMAi recertified by ABC for viewability measurement

We're excited to announce that our viewability measurement technology has received recertification for the third consecutive year, from the UK's Audit Bureau of Circulations (ABC). ABC's certificate verifies that DMAi's technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles. Simon Redlich, CEO at ABC, said, "We are delighted to verify [...]The post DMAi recertified by ABC for viewability measurement appeared first on DMA Institute.