Marketing - like golf - is about incremental progressI love golf. I enjoy the challenge of the game, and that it requires consistency to score well. I also like how it rewards steady, incremental progress. I'm constantly making minor adjustments to my game hoping to shave a stroke or two off my next round. These tweaks keep things interesting while providing opportunities for improvement. But, not all tweaks bear fruit. Recently, I bought a new driver hoping to gain some extra yardage. It didn't work. Within two weeks I returned to my old club because it just performs better. In the end, results are all that matter.The point is, the allure of the new is powerful, and that's especially true of marketing. As fresh marketing tools, apps, and strategies pop up regularly in our digital age, the urge to experiment is more than recommended - it's required. Trying new approaches often leads to better results. But sometimes returning to a proven method is warranted to achieve results because it's just that - proven.
