It seemed like a good idea at the time. Let the agency take care of setting up all the digital accounts (Google, Bing, Facebook, etc). And while they're at it, why not let them take care of getting those new URLs for you? Who cares if it's all under their name? After all, they are going to be handling all the technical stuff. What could go wrong? If you're going to stay with that agency forever and they are 100% transparent, honest, and clear about what's going on. Maybe it's OK. I that's not that case though... Here are the 3 Key Reasons Need to Own Your Own Ad Accounts #1 So the Agency can't hold them as digital hostage If all the accounts are in their name (and heaven forbid your URL) they could charge you lot to nicely transition everything over. Nice ad accounts you got there. It would be a shame if something happened to them. If you want to end it with your agency, you should be able to do it with a couple of clicks. #2 To have full transparency on how much you are spending on media Is the agency really spending $10,000 a month on Google ads? Or is that what they're telling you and they're really skimming $3000 off it? How do you know for sure? Well if it's your account you're seeing those charges directly from Google on your credit card. #3 You have control over who can see your account Want an outside expert to audit your account? A second pair of eyes can almost always spot potential improvements on ad campaigns. Yet when business owners (or their in house marketing directors) ask us to [...]The post The 3 Key Reasons You Need to Own Your Ad Accounts appeared first on Digital Caffeine.
