Sometimes something new is a home run, and sometimes it’s a mixed bag. LinkedIn’s new native video definitely falls into that second category. There are reasons to get excited about it, but those reasons are all about its potential. Right now is too soon for businesses to expand their video production budget and develop a LInkedIn video strategy.
The Good
With over 500 million users in 200 countries, and each one of those users specifically on LinkedIn for business, LinkedIn is a B2B marketer’s dream. That dream hasn’t been fully realized yet, as LinkedIn has lagged way, way behind other social media platforms in providing video opportunities for businesses.