Digicopy Blog Efficient Targeting with Direct Mailing Campaigns

If you are considering a direct mail campaign, the list is one of the most important parts. According to studies, having a quality list ensures the effectiveness of the campaign. By delivering the mail to the best prospective client, not only the possibility of response arises but you are able to convert and generate more sales as well. There are primarily three types of lists used for direct mailing campaigns: consumer lists, business lists and occupant lists.Consumer List:The consumer list will target a household based on various criteria that you have set such as age, income, number of children and their age, rental, owner marital status etc. Business List:When all your activities and efforts are required to make a particular return on investment, you can acquire a comprehensive collection of the U.S business data. List experts utilize a number of resources to hunt down the businesses which you need to target including yellow pages, internet searches, credit inquiries, public records and registrations, Secretary of the State files and much more.Occupant List:If you want to maximize the rate of your postage savings while mailing within a specific geographic area, getting an occupant list what you will need. The occupant list reaches everyone and anyone. The list caters to all the households and business addresses and it is updated every month. This too, is deliverable if you mail within 30 days of the ordering.Download the Mailing Services PDF GuideBenefits of Direct Mailing:Direct Mail campaigns are an easy and cost effect way of reaching to your target market. These campaigns can be:Personalized- Add a name or personalized image so that you catch the customer's attention followed by a purchase. Are you selling used cars? Send a postcard with the customer's favorite vehicle image on the front!Highly Targeted - Designed for a specific audience from old customers to prospective clients. Customers are delivered information suiting to their buying habits and needs.Cost Effective & Simple - We walk you through the process and help you find the best target audience if you don't already have one.Tangible- People often ignore emails but mail is more tangible and people are likely to go through the contents of the mail as they actually touch it and receive it personally.Versatile Format - Choose from various formats like postcards, brochures, magazines and catalogs.Measurable- Add a coupon code and count the number coupons redeemed from a certain mail piece.Questions? No problem, contact us today!