Press Release: Debonairspizza : Debonairs train station campaign generates effective brand awareness

To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads has implemented a strategic OOH campaign - which is part of a broader commuter strategy developed by the MediaShop - in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format, sharp, colourful imagery of freshly made Debonairs pizza and the special offer messaging of 'Real Deal from R21.90 each'. The creative is featured on strategically placed billboards in Berea Station, Durban Station, Cape Town Station, Park Station, Orlando Station, Germiston Station and Pretoria Station. Each station enjoys...