China's Gen Alpha, born between 2010 and 2025, represents approximately 230 million people, or 16.3% of the country's population as of 2023. According to the United Nations, it is projected to represent over 19% of the population by 2050. This segment is often overlooked even though the size of the children's consumer market represented about [...]This article How China's Gen Alpha is reshaping consumption is the first one to appear on Daxue Consulting - Market Research and Consulting China.
