Data Insight Group Blog Do you know where your data has been?

When you think about Customer Data what do you think about? Name and address? Purchase history? Web browsing? In this article, Julie Catsioulis demystifies data concepts for marketers and clarifies the meaning of 1st Party, 2nd Party, 3rd Party and even ZERO party data. Understanding 1st, 2nd and 3rd party data for marketing success Marketers...The post Do you know where your data has been? appeared first on Data Insight Group.