In this insightful ebook, discover the key American shopper trends that will define 2024. Uncover how shifts in consumer behavior, from the demand for health-focused products to Gen Z's digital influence, are reshaping the retail landscape. Learn strategies to harness these insights, boost engagement, and drive growth. Transform your approach and stay ahead in a competitive market with actionable takeaways designed to elevate your brand strategy.The post The Ultimate Guide to American Shopper Trends in 2024 appeared first on Data Impact by NielsenIQ.