Do you ever receive offers which make you feel that if you don't purchase the advertised item right away, you'll never have it? That happened to me last night when I got an email from the company that hosts my photography website. Here is what happened. A great headline, and two effective bullet points prompted me to the checkout, without thinking at all. But then I stopped myself before processing the payment. Let me tell you what I found out, because you need to be aware of this before someone else steals what you can easily have.