Source: Food Dive

Cytosport: PepsiCo's Muscle Milk flexes rebrand in crowded protein drink space

The reformulated beverage amps up the protein while cutting artificial colors, sweeteners and flavors, positioning it to stand out among competitors like Coca-Cola's Core Power.

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Est. Annual Revenue
$5.0-25M
Est. Employees
25-100
Lisa Selk's photo - CEO of Cytosport

CEO

Lisa Selk

CEO Approval Rating

- -/100

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