CXL Blog New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch

No one is better at building anticipation ahead of a launch than Apple. New product launches trigger publicized spec leaks and reveal events draw crowds in the millions (over 2.7 million people watched the iPhone 12 presentation live). In the iPhone 13's first quarter, it generated $71.6 billion in revenue (despite parts shortages and a [...]The post New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch appeared first on CXL.