Source: Customer Experience Labs Blog

Customer Experience Labs Blog Consumers Prefer User Experience of Apps Over Mobile Websites

Companies often wonder if they should focus their resources into a mobile website or a web app. And there are strong arguments for both sides of this discussion. On the one hand, it often seems easier to develop a mobile version of the website instead of creating a separate app and to incorporate responsive design [...]Related posts:Mobile internet Users 40% Less Likely to Click an AdWhat Website Issues Bother Your Users? Survey says...Using Morae to Improve Focus Group and Mobile Usability ResearchDo complex user experiences really cause 50% of product returns?Good User Experience - HootSuite's Scheduled Maintenance Page

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