Creative Group Blog Why Incentive Program Design Really Matters (And What Happens When It Fails)

By Jonathan Irvine, SVP, Strategic Solutions Our antidote starts with a bit of a downer - but an important one. While we all get that most programs run by companies in our industry don't have the capability to destroy companies, they can ruin careers, quarters, fiscal years, brands, channel reputations, etc. And they have. I was told of one company in our industry that gave away... Read more »The post Why Incentive Program Design Really Matters (And What Happens When It Fails) appeared first on Creative Group.